The Changing World of Collegiate Emblematic Merchandise

The first question most buyers ask a salesman is, “What’s the minimum?”

Not many new products are a “sure thing”, and while college bookstore buyers need to try new products in order to keep a fresh assortment, the risk of a “dog” weighs heavy on everyone. Lower minimums reduce the risk, allow you to try more products, offer a broader assortment, and reorder the products that sell well.

How a product is decorated with your logo effects the minimum that you have to buy.

Read the full story…

This entry was posted in Imprinting, Industry News, The College Market. Bookmark the permalink.